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The safety (and danger) of following the herd

Investors need to know what they don’t know
April 15, 2024
  • Investors want to avoid a herd mentality
  • But consulting with others could help avoid costly mistakes

There’s an attraction to moving in a pack – even for central bankers. Last month, economist Dario Perkins joked on X that “independent monetary policy is where everybody waits for the Fed to give them permission to cut rates”. Patrick Saner, head of macro strategy at Swiss Re, replied that rate-setters had “FOGF” – fear of going first. Domestic data will probably override safety in numbers, but there is no denying that it has a powerful appeal. 

Investors can feel the same pull, too – and thanks to their sheer numbers, they tend to move as more of a herd than a pack. Sometimes this is understandable: studies find evidence of greater efficiency and safety in groups. But it can also have more negative consequences, especially in a world of online investment hype.

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