Join our community of smart investors

Investors must be wary of housebuilders' opaque social sales

We examine the scant details behind a growing source of housebuilders' revenue
February 21, 2024
  • Housebuilders are responding to market slump
  • Limited information about bulk deals

The past two years have shown just how cyclical the housebuilding business is. Higher interest rates have slashed private buyers' budgets, so many of the UK's biggest players have been bulk-selling homes to large buyers at discounts and eating the margin hit. Registered social housing providers (RPs), local councils and large institutional private rented sector (PRS) landlords buy these homes, sometimes before construction has completed or even started, and, in most cases, they then lease them out.

The model is an understandable response to a market downturn and can benefit investors, their buyers and the people ultimately living in the homes. However, many of these bulk deals are opaque, despite currently accounting for around a quarter of the largest listed housebuilders' sales on average (see table). There is even less disclosure on RP deals, even though the limited information available suggests they can account for a significant proportion of these deals, and there is evidence of large housebuilder sales to at least one RP that is non-compliant with regulator standards.

This is subscriber only content
Start your trial to keep reading
PRINT AND DIGITAL trial

Get 12 weeks for £12
  • Essential access to the website and app
  • Magazine delivered every week
  • Investment ideas, tools and analysis
Have an account? Sign in