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The Robinhood app is coming to the UK – how does it compare?

The US app has its work cut out as it once again announces its entrance in an already competitive market
December 1, 2023
  • Robinhood’s proposition looks cheap but basic for now
  • Will investors bite?

Investment platform Robinhood (US:HOOD) has once again opened a waiting list for UK investors. The company is hoping to grab market share through free trading and 5 per cent interest on cash holdings. This is not the first attempt, after an aborted local launch in 2020 and a failed bid to buy British crypto app Ziglu in 2022. 

It will initially offer free trading in about 6,000 US stocks only, charging no annual fees, dealing fees or foreign exchange fees. Investors will have the option to trade in fractional shares, and 24-hour trading five days a week is available on certain stocks.

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