- JD Sports Fashion identified the huge growth potential in 'athleisure' early on
- It has strong relationships with major sports brands
- Its customers still have money to spend
Georgina Brittain, co-manager of JPMorgan Mid Cap Investment Trust (JMF), explains why she invests in retailer JD Sports Fashion (JD.).
"Many UK investors still think of JD Sports – 'The King of Trainers' – as a UK retailer. In fact, it is a global retailer with over £10bn of revenue and forecast pre-tax profits for this year of over £1bn. The US is now its largest market, followed by the UK.