The widely reported and drawn-out spat between Elon Musk and Mark Zuckerberg recently entered a new phase with the launch of Threads, the latter entrepreneur’s text-based app that is designed to rival’s Musk’s Twitter social media network.
The fact that the new app bears several similarities to the established brand has not been lost on Musk. Indeed, Twitter indicated that it was considering a lawsuit against Meta (US:META) over its new platform, accusing it of poaching former employees to create a rival that is indistinguishable in many respects (Meta denies it has hired any former Twitter staff for the project).
Some might argue that Zuckerberg has form in this regard given previous litigation brought by Cameron and Tyler Winklevoss – former classmates and business partners of the Facebook founder – alleging that he had essentially copied the idea for the platform from the brothers, along with source code intended for the website. But that’s another story.