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This small cap’s rally has further to run

Shares in this bathroom designer are up 40 per cent but the market still underappreciates its innovation and stability
February 8, 2024

The latest forecast for the construction sector is a difficult read for those with shares in building merchants. The Construction Products Association has downgraded its outlook for the coming year from flattish growth to a 2.1 per cent decline. It expects the sector to be weighed down by shrinking housebuilding and home repair, maintenance and improvement (RMI) markets, both of which are predicted to contract by 4 per cent.

Tip style
Value
Risk rating
Medium
Timescale
Medium Term
Bull points
  • Robust track record
  • Improving outlook for South Africa business
  • Cheap versus peers 
  • Very cash generative
Bear points
  • Tricky time for home improvement
  • Profits expected to fall this year

The recent drop in housebuilding activity has been dramatic: housebuilders have recently experienced a 25-35 per cent fall in demand. However, the slump in RMI work has been more sustained, with the post-pandemic DIY boom having petered out in the first quarter of 2022. Share prices in the sector had started to turn six months before that in the autumn of 2021. 

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