BT (BT.A) has unveiled an expanded TV offering featuring top-tier European football as it moves towards selling lucrative 'quad-play' bundles of TV, broadband and both fixed-line and mobile telephony.
IC TIP:
Buy
at
444p
BT will need to recoup the estimated £390m annual cost of broadcasting, producing and advertising its Champions League football matches. Nonetheless, analysts think it could net over £100m in additional cash profits from selling TV bundles and upgrading existing customers. There's plenty of room to grow: BT had only a 6 per cent share of the UK pay-TV market at the end of 2014, says Strategy Analytics.