- Small-cap returns more common
- One successful FTSE reappointment, although research points to poor returns more often
Some of the biggest US companies have brought back former chief executives to bring back the good ol' days. In 1997, Steve Jobs returned to Apple (US:AAPL), having been ousted 12 years earlier. Michael Bloomberg, Michael Dell and Charles Schwab also rejoined their eponymous creations, and more recently Bob Iger returned to Disney (US:DIS) and Howard Schultz started – and ended – his third stint at Starbucks (US:SBUX).
Google (US:GOOG), Twitter, Snapchat (US:SNAP), Best Buy (US:BBY), Yahoo, DuPont (US:DD), Enron, Procter & Gamble (US:PG), Reddit (US:RDDT) and Urban Outfitters (US:URBN) have proved similarly magnetic to former board members.